The roles your team plays are pivotal to the success of your business. After all, every employee is like a cog in your machine, and part of the positions taking charge of your team’s efficiency and effectiveness is the account manager.
Account Managers serve a variety of functions, depending on what type of company they work for and what they need to do. If a company must “sell” a product or service to a client, then the account manager is the person who is assigned to that client, so its job is to make sure their client is happy and satisfied.
From a product standpoint, that usually means the account manager is responsible for ensuring the client is getting the products/services/information they need. From a sales standpoint, the account manager is probably responsible for making sure the client is getting the most out of their relationship with the company. Seeing their importance, it’s crucial to work with an account manager who fits with your company and can help move your business forward.
Finding the Right Account Manager For Your Business
As with any position, finding the right account manager for your business can be difficult. After all, you need someone who is the right fit for your business, aligned with your company’s philosophy, and can help your company grow. That’s why it helps to identify the qualities you need to look for when searching for the ideal account manager that fits the bill for your business!
Must-Have Qualities of a Successful Account Manager
- Customer-Oriented
A top account manager is customer-oriented because they work with different people. They need to maintain a professional rapport with their clients to be successful. That is why it is crucial for account managers to be personable and have good communication skills to represent their team and organization well. They need to be able to take criticism and know what their client wants and needs.
- Passionate and Empathetic Communicator
Because account managers need to build relationships with their clients and build trust, they need to be passionate and empathetic communicators. Account managers must be able to listen to their clients, be good listeners, and connect with them and their organization.
They should also be capable of being an engaging and dynamic speaker, which means they should know and understand their own strengths and weaknesses and convey that to their audience. The ideal account manager is a true collaborator and will support the client in all of their needs, giving their best effort to help the client succeed.
- Adaptive and Flexible
As most businesses evolve over time, so does their structure. Account Managers should be flexible enough to adapt to new and changing situations. They should also take on different roles and responsibilities as needed. Adaptive, flexible people are bound to be more successful and find themselves in higher positions in the company.
- Results-Oriented
Account managers are results-driven because their success is directly related to their client’s success. They are expected to have good business judgment and assess a situation, determine the best course of action and go above and beyond expectations.
- Analytical and Business-Minded
Account managers should analyze and evaluate their clients’ needs objectively and make sound business decisions. They also must be able to consider their clients’ needs and goals as well as their own to create a plan to achieve their end goal.
The Bottom Line: The Hunt for the Ideal Account Manager
It’s important to say that an “ideal” account manager may not exist. Your company may not operate in a way that requires an account manager. But if you do need the assistance of an account manager, you want to find someone who can work effectively and efficiently to help your company reach its goals.
They should be passionate and empathetic, a good listener and speaker, able to adapt to changing circumstances, able to take criticism, analytical and business-minded, and most importantly, a “go-getter.”
How Can We Help You?
Every member of your team plays an important role in your business. And whether or not you’re working with them in the office or virtually, hiring the right people is crucial. Luckily, we’re here to help you.
If you’re looking for virtual marketing assistants for your business, RepStack provides you with the opportunity to hire sales reps, account managers, marketing assistants, and more. Build your business’s dream team and watch your company grow today!
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